FREE GUIDE To Getting Rich In 2021 And Beyond..

The Fast & Easy Way To Get Rich On The Internet
Without Selling Stuff On Amazon, Slaving Away For Pennies As A Freelancer Or Coding Software!

From: Gary Brennan, Saint Petersburg, FL, US
Re: Your own six figure business in less than 60 minutes?

To make money online, you don't need to be selling stuff on eBay.

Leave that stuff to the chinese. They can make it cheaper and sell it cheaper than us.

If you're a citizen of the modern western world, you should be selling information products.

I'll explain what these are in a minute. First, I'd like you to know why these are way more profitable and easier to sell than physical products.

Besides changing the way we communicate, the internet changed another aspect of human life.

Problem solving.

For most of us, life is one giant problem-solving exercise. We're always creating problems for ourselves and looking to solve these problems in the easiest way possible.

And what's the first place we turn to for solutions?

The Internet!

It's a statistical fact that 98% of all buying decisions start online and most of them END there too.

Humans are curious kind, driven by an irrational insatiable thirst to knowledge and problem-solving.

For over a decade now Internet Marketers have been touting the wonders of selling information to people. I’m here to tell you–they were all right! 

Selling information products on the internet is the ideal low-cost low-risk and super-fast way to make money from home.

Here's why:

1.It’s easy to produce.
2.It’s inexpensive/free to produce.
3.It can be immediately consumed.

It's Easy To Make Money With Information

Informational products are very easy to produce if you already have some knowledge on a subject that is considered valuable by others.

Fortunately, given the huge diversity across the web, it’s hard to come up with an informational topic that is not of value to somebody.

For example, if you want to write a report on how to save money on your taxes, and you’ve been working for the IRS for ten years, then it’s just a matter of organizing what you already know and laying it out into a report.

Or, if you’re a plumber and you are always running into problems with certain kinds of products, you can write a report detailing the best shower heads, faucets, toilets, sinks, etc. to buy when building or remodeling a new home. Again, you already have the knowledge. It’s just a matter of organizing it into something useful to other people.

To produce this knowledge, you may find it helpful to come up with a table of contents first. Then just flesh out each chapter into a few pages. Or you might find it easier to simply start typing your knowledge out into your favorite word processor. When you’re done, you convert the document into a PDF file using free tools and you sell it. Sounds easy, right? Well, it’s a bit more involved than this paragraph makes it sound, but yes, it is rather easy to do. Certainly easier than creating a “brick and mortar” product.

Information is Inexpensive to Produce

This really goes hand in hand with what I’ve already said. If you already have the knowledge, getting the information into an organized format really only requires time.

Even if you don’t have all of the knowledge you need, doing research online to fill in the holes is also very inexpensive–usually free.

However, just because it’s inexpensive to create the informational product doesn’t mean that the information itself is not very valuable. There’s not a How-To book written in the world that contains information you can’t get for free somewhere else. The question is: how long would it take you to find it all? People buy How-To books because they want it all in front of them in a nice, easy package. That’s why informational products sell so well.

Information Can Be Immediately Received

Another one of the reasons that informational products sell so well is because the visitor reading your sales page knows that the product will be immediately received. They don’t have to go shower, get in the car, and take a trip down to the bookstore to get the information. They don’t even have to wait for to ship it to them after they ordered it online. No, they will get it right now. That’s a big selling point for a lot of people.

Plus, it’s easier on you as the creator of the product. You don’t have to pay a printer to print the books. You don’t even have to burn CD’s. There’s no shipping to do, either. It’s much less expensive, and a lot less hassle, than traditional informational products like books.

Yes, information is definitely the best thing to sell online - but it’s not problem free - at least, not the way most people are trying to sell it.

Downsides To Marketing Info Products

Information’s four main problems. Yes, informational products are the best products to sell, especially online. However, that does not mean that there are not some real problems involved in trying to sell them, especially now when the idea has caught on and competition is growing fast.

Informational products can been problematic for four reasons:

1. You have to convince people of its value.

2. You have to price it right.

3. Refunds, refunds, refunds.

4. You have to have a good sales team.

You Have to Convince People of the Value

Is information valuable? Of course, everybody knows that. People buy books, watch the news, read newspapers and magazines–all which they (or somebody else) had to pay for. They’re willing to spend the money because they know that information is valuable.

Is digital information valuable? Again, of course it is. However, because people aren’t getting a physical product, it takes more work to convince people of its value.

For example, with a book or a magazine, a person can pick it up on the stand at the store and flip through its pages. They can see what it contains and read parts that are of interest to them in order to make the decision of whether or not the information is worth buying.

You can’t do this with digital information like PDF reports or ebooks. People can’t flip through the pages. If you give them a copy to look at ahead of time… well, let’s just say that’s not a good incentive for them to come back and pay.

So you need a sales letter that really demonstrates in convincing language how valuable the information contained in the report or ebook really is. Unless you’re a skilled copywriter (or like me, an individual who’s had a lot of practice and beat his head against a lot of digital brick walls), it can be hard to provide a strong enough sales pitch to get people to pay $47, $67 or even $97 for an ebook.

That brings me to the next problem with digital information products.

You Have to Price It Right

Yes, digital information has value, but you can’t put it on the shelf. It won’t one day be really valuable just because it’s really old. You can’t snap it up for a quick browse while you’re waiting at the doctor’s office. So that puts questions in potential customer’s minds about how much they are willing to pay for your information.

Let’s assume that your sales letter has convinced them that they would benefit from the information you have to offer. That’s a great first step. But you also have to convince them that it’s worth the price-tag you’ve put on it.

If you’re trying to sell an information product for $47, $67 or even $97 (and many of them are priced that way), it can be tough to achieve a good conversion rate. This is especially true if you have competition who’s willing to work “on the cheap”, slashing their own prices for similar information. Yours might be better, sure, but it’s hard to convince people of that sometimes–remember, they can’t flip through the book first.


The plague of over-priced digital informational products is the refund request. Since people aren’t getting a physical book, they expect a lot of value in what they download to read. They demand an info-packed PDF that will really bring home the bacon.

If you fail to deliver, you will receive refund demands left and right. It’s hard enough to convince somebody that your information was worth $47, $67 or $97, but once you’ve convinced them it is, it’s even harder to keep them convinced so they don’t request a refund.

You Have to Have a Good Sales Team

If you’re going to sell digital products, you need a generous affiliate program, one that’s reliable and has good terms. You might have the best product in the world, but making it take off all on your own, without the benefit of a strong sales force, is very hard and expensive.

You want to be generous with your affiliates, but you still want to make money yourself while not setting the price so high that the conversion rate plummets. That’s not an easy balance to strike, especially if you’re new to the world of producing and selling informational products.

The $7 Secrets Method

The purpose of this report is to teach you a solution that takes advantage of all of the great aspects of informational products while minimizing the problems. The traditional methods of producing a product and selling information online are getting much harder because of competition–but it doesn’t need to be hard.

In the next couple of sections I’m going to discuss a better method, the $7 Secrets method, that I’ve formulated to make it a lot easier to earn a living through creating and selling digital products online. So read on!

How the $7 Secrets method solves all problems!

What can you buy for seven dollars? A fast food dinner for one person, two magazines off the rack, a few gallons of gas. You buy all kinds of things, probably every day, that cost about seven dollars. You probably don’t give it a second thought. You just buy it, use it, and throw it away.

Why? Because seven dollars isn’t a lot of money, not to most people. At least, not to most people who can afford a computer and an Internet connection. That’s the beauty of the $7 Secrets method of producing and selling information products: if the person has the means to be looking at your sales letter, chances are they can afford to pay seven dollars for the product! This method also takes away the first three of the four major problems with information products:

1. It’s easy to convince people to pay seven dollars for a product.

2. The price is just right for most people’s pocketbooks.

3. Refunds are virtually non-existent.

And there’s an added fourth reason for only charging seven dollars:

4. There’s virtually no support required for the product.

Let's go through each of these points one at a time.

Convincing People Your Product is Worth $7 Is Easy

I love bookstores. Yes, I’m a marketer, and yes, I create (and buy) digital informational products all the time–but I love bookstores. I go to my local Barnes ‘n Noble all the time. I almost always buy something while I’m there–but I don’t always buy something expensive.

I put thought into buying a book that is more than fifteen or twenty dollars. I think about whether or not I really need it, or if it’s good enough to spend that much. I examine the table of contents, flip through the pages, and really consider it.

This is especially true if the book is priced in the fifty dollar or more range. It’s a rare book that holds that kind of value for me. When I find them, I love them, but that doesn’t happen very often.

That’s how most people are, isn’t it? We’ll drop ten (or seven) dollars on just about anything without giving it a second thought, so convincing us that something’s worth that much isn’t hard to do. That’s because it’s not a big risk. Ask for much more than that, though, and we start thinking about whether or not it’s worth it.

Salesmanship is all about taking away the risk from the buyer. That’s why so many products have money-back guarantees. People want to feel safe when making a major purchase. Not so with a seven dollar product. Most people don’t consider losing seven dollars to be a risky investment.

Because of this, your sales page copywriting abilities don’t have to be stellar when you’re charging only seven dollars for your informational product. You don’t have to wow the visitor with a huge list of “bonus” gifts to get them to buy. You don’t have to get the wording just right or have a hundred testimonials splashed across the sales page.

In fact, your sales copy can be pretty short. My first seven dollar report sales page was less than a thousand words long–I’ve written articles longer than that! Compare that to 22,000+ words on Joel Comm’s recent sales page for his Monthly Templates product.

Why so long? Because he’s selling an expensive product, so it takes a lot of convincing to get people to buy.

Now, I don’t know Joel’s conversion rate, but I got a 15% conversion rate on my report when I promoted it to my own list. My first wave of affiliates had a 10% conversion rate. Now, the overall conversion rate for my affiliates is near 7%. What are your conversion rates like? Want them to improve? Then charge seven dollars for your product.

A $7 Price-Tag Prevents Refunds

Selling an informational product for seven dollars also prevents refunds. As I said earlier, when your price is high, the demand on your product is very high. People want a three hundred page ebook for $97, and it better deliver the goods! If it doesn’t, you can expect a lot of refunds–not to mention that the customer will never buy again.

Here's a great example. Igor Kheifets, one of my mentors who taught me about selling information products, sells about 100-200 units of one type of $7 report in a weird niche.

His monthly refund rate?

Less than 1%. That's 1-2 refund requests per 100-200 copies sold.

That's the kind of refund rate all gurus would envy.

But even if his refund rate was 10%-15% - it would still be worth to keep offering a money back guarantee on his $7 report, would it not?

You see, people just aren’t expecting a novel when they buy an informational product for seven dollars. They’re expecting something of value, sure, and I believe in over- delivering on that expectation, but you don’t have to provide 300 pages of rock-solid content for your customers to feel they’ve gotten their money’s worth. After all, do you expect a gourmet dinner from McDonalds? Or do you just expect something that tastes pretty good and is fast and easy? It’s the same thing when selling digital informational products for seven dollars. The expectation is lower, so refunds are lower.

There’s Virtually No Support

With higher priced ebooks, people often write in with a myriad of questions. This happens because it’s hard to put your head around 300 pages no matter how many times you’ve read it, so people will often write in looking for straight-forward answers to their questions.

This almost never happens with reports created using my $7 Secrets methods. For one thing, they are generally much shorter, and therefore it’s easier to grasp the concepts because there are less of them. I have yet to receive a single support question regarding the reports.

Faster Production = More Profits

All of the above adds up to you being able to create more products faster, and in niche markets that simply won’t support a 300 page ebook. Your research time is lessened, your time to market is lessened, and you can regularly send out multiple seven dollar promotions to your lists without losing their interest.

That’s an important point. If you send too many high dollar promotions to your list, people will start to ignore your promotions all together. Seven dollar promotions are a different story. People don’t mind spending it because it’s so little of their money, and if you really deliver a good report with solid information, they’ll keep coming back for more.

Try to keep your reports to around 30 pages. Any less than that and people might feel a little gypped (even if it is only seven dollars), but too much more than that isn’t really necessary.

Since the whole point of my $7 Secrets is to create a lot of products fast, you don’t want to pack it with too much more. If you find that your 30 page report has reached 65 or 70 pages, perhaps you should consider breaking it up into two reports instead?

The two reports can link to each other for cross-selling. You'll make double the money per customer too! Win-win!

Does Anything Really Need 300 Pages?

I’ll be honest with you: I almost never read the 300 page ebooks I buy. I skim them. Who’s got time to read 300 pages? Maybe some people–but not me! Do you? I’m guessing that you don’t.

I find the 30 page report to be a much better teaching tool, since people are far more inclined to read 30 pages than they are to read 300. So if you do have a 300 page ebook, why not break each chapter (or two or three) out into a separate report? People can purchase the reports they want, and not the ones they aren’t interested in–and they’ll be much more inclined to read them all if you send out the offers once a week or so.

And isn’t it true that really large, 300 page ebooks are often full of fluff just to make the ebook bigger and to have a nice bullet on the salespage? Shorter reports let you get right to the point without all of that fluff. Your customers will appreciate that, too.

This All Sounds Good, But It’s Only $7!

Now, you might be thinking, “So what if it’s easy to sell a seven dollar product? I’m only making seven dollars! That’s not a lot of money per sale.”

If that’s what you’re thinking, you’re both right and wrong. Seven dollars isn’t much per sale–but the reality is that you’ll be making more than seven dollars per sale. How that’s possible is the focus of the next section.

Why $7 Is More Than $7

Let's circle back to my mentor, Igor Kheifets, again.

Here's how he made $3,000 in 7 days selling a 30 page report.

Igor sent a promotion to his list for a seven dollar report, and within 7 days he hadd sold 325 copies.

325 X $7.00 –––––––––


Yup, that's more than two thousand dollars off of that report in just seven days. It only took him about three hours to write the report, and maybe two hours to setup the web site, the sales copy and the check out page through Paypal.

That’s five total hours put into that project. That means Igor earned $455 an hour for that project (in the first seven days – I bet he's still making sales from it right now).

Not too shabby–but Igor's smart, so he didn't stop there.

He also embedded the report with affiliate links to products that related to the report itself, and in the first 7 days, those affiliate programs earned him another $750, putting his total earnings for the first 7 days at over $3,000 and counting.

That's another huge benefit of selling these reports. You put the hours in once and profit over and over and over again every month!

Email List Building

Seven dollar products are also a great way to build your email list–in fact, I consider this aspect at least as important as the initial sales and affiliate sales dollars I’m earning from the reports themselves and the links.

An email list is your rainy day insurance policy.

Once you've built your first 2-3 reports, you'll have a list of several hundred people who will buy from you again and again. There's power in having a list of buyers.

You'll have an easier time making money next time you launch a report and anytime you're short on cash - just promote an affiliate offer that's related and complementary to the contents of the repots you've sold!

Why Not Just Give It Away?

You might be thinking, “if you have affiliate links in the report anyway, why not just give the report away?” You might think that you’d make more money that way, since more

people would have access to the report, but there are three reasons why that’s not the case:

1. People who won’t spend $7 certainly won’t spend $47, $67, $97 or more. If somebody is too cheap, or too broke, to spend $7 on a report that you’ve written, what makes you think they’d spend a lot more on any of the products you’ve linked to? As a rule, they won’t.

2. Giving the report away for free cheapens it in the mind of readers. Unfortunately, people generally feel that anything free is not worth having. So if you don’t charge something for the report, people won’t be inclined to take it’s information very seriously–including any affiliate products you recommend or any call to action that you give the reader to perform. Making the report seven dollars gives it some “real world” value.

3. A free report has no viral capabilities. What makes the $7 Secrets method so valuable is how viral it is–affiliates love to sell it (more on that later). There’s no incentive for people to give away free reports. Your list is where that report will stop.

Putting It All Together + Case Study

The five-step summary of my $7 Secrets method.

As you can see from this small(ish) report, the $7 Secrets method is very, very simple to implement for your own informational products. Here’s a summary list of the steps involved in creating and distributing a $7 Secrets-style report.

1. Create an informational product that solves a problem which you are familiar with.

The report needs to be around 30 pages or so, to make sure that people feel they are getting their seven dollars worth.

2. At the end of the report, recommend a product that goes hand-in-hand with the solution your report offers.

Be sure that your report is useful and informative even if the customer does not decide to purchase the product, but offer compelling reasons why it would benefit them to buy.

3. Sell the report for seven dollars.

You want your sales letter to be compelling, but it doesn’t need all of the “free bonuses” and super-long sales text that more expensive products require to be successful. In fact, I recommend you don’t offer bonuses, since it will make people think that you’re “up to something” when it’s only $7.

4. Collect the names and email addresses of everyone who buys the report.

This is a great way to build up your email list fast.

There you have it. The five steps to making a lot of money in a short period of time by creating and selling short informational reports for seven dollars. In seven days I made over $3,000 from just one of these reports–and that report is still earning me money every day.

You just can’t beat the $7 Secrets method of selling information. It’s incredibly easy to create these reports, there’s virtually no refunds, almost no support, and if you over- deliver, people love what they get and will come back for more.

Sometimes I find it helpful to learn about something from several sources. It helps the material sink in. Here's a video from a well known info-marketer who rose up from being a poor immigrant kid to a multi-millionaire online selling information products in the fitness space.

In just 9 minutes he exposes his entire info-product creation blueprint. See for yourself how easy it is to get rich with info products!

How To Make Big Money
(Beyond $7 Reports)

Selling $7 info products won't make you millions. It's a good place to start though.

But what if you hate product creation?

What if you're not a good writer?

What if you're looking for something even simpler, with less hassle and that has is more scalable than making money $7 at a time?

What if you want to go big?

Then you need to check out Link to Freedom.

It's a brand new system to making big money that's outlined in easy steps that doesn't require writing reports, creating products, building sales pages and so on.

It combines the two strategies we briefly talked about today - list building and affiliate marketing. Only it puts them on steroids!

Gary Brennan

P.S. There's only three types of people that shouldn't try selling $7 info products:

1. Impatient people who need a lot of money very quickly.
2. People who can't create their own information products because they don't know much about anything, bad at creating products or don't feel they're qualified to be selling information in the first place.
3. People who are not technichal and who don't have time to learn how to build websites, buy hosting, set up a domain or turn your product into a downloadable digital file.

If that's you, I recommend jumping into this step-by-step work from home program that automates 90% of the process for you and offers high weekly payouts.